A Better Way to Mind Map with Dimi Lazarou
This week we have one of my favorite people and regular guest back on… Dimi Lazarou. He has opened me to the world of how I can use AI in my work and in the classroom. All the while he has been building something. This something we will dive deep into this week.
Dimi Lazarou is the Co-founder and Lead Branding Designer at Symbolon branding, a brand identity design studio he established in 2019. With 12 years of experience in the design industry, Dimi specializes in creating powerful brand identities through a unique blend of semiotics and narrative creation. His innovative approach has led to transformative projects, including redesigning the logo for a century-old business. Currently, Dimi is pushing the boundaries of brand design with an unconventional semiotics project that promises to reshape how we think about visual communication in branding. As a thought leader in his field, Dimi brings a fresh perspective to the intersection of design, meaning, and storytelling.
As a brand strategist and designer, Dimi has to do a lot of research for his clients. He found there was a gap in the market when it came to mind maps and brainstorming. He is going to share what he built and how he uses it in his brand design work.
I hope you will join me LIVE for Episode 482 on Wednesday, Sept 25, 2024 at 7:30pm BST / 2:30pm ET / 11:30am PT / 8:30am in Hawaii. Sign up here to get the link delivered to your inbox. https://creativesignite.com/signup
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Questions
Dimi, can you give everybody a little background about you and your business and what Symbolon focuses on?
Why did you make this tool? Why is it important for it to exist? What was missing with other brainstorm or mind-mapping tools?
What are the main objectives for creating this tool? Why is it free? Will it always be free?
What’s your biggest concern for this tool?
Who is a typical contributor? Who are the curators?
How does it work?
How would a designer use this tool?
What other industries or jobs will be able to make use of this tool?
There are cultural references, are there language references? So we don’t name something that is a bad word in another language?
What is next for this project? What is the long-term dream for this project?
Connect with Dimi
Website: https://www.symbolonbranding.co.uk/
Instagram account: https://instagram.com/symbolon.branding
Watch past episodes with Dimi
Transcript
Transcript will go here