Product Design Defined with Richard Longhi

Product Design Defined with Richard Longhi

This week we continue with the product design series this week, yep a second episode this week with another amazing illustrator who has been designing products on the side while he works his 9 to 5 design job.

We will talk about how he juggles both, what he does when things are busy, and how he decides which product to focus on next.

I hope you will join us LIVE for Episode 487 on Saturday, November 2, 2024 at 7:30pm GMT / 2:30pm ET / 11:30am PT / 8:30am in Hawaii. Sign up here to get the link delivered to your inbox. https://creativesignite.com/signup

Imaginember starts on Nov 1!!! Sign up! https://creativesignite.com/imaginember-2024/

Listen here

Questions

  1. Richard, can you give everybody a little background about how you started your side business of selling products?

  2. Richard what is your creation process? Do you start with an idea or how do you come up with what you want to do a drawing about?

  3. Do you start on paper and use traditional analog materials or do you start in the computer?

  4. How do you define what you do as a Product Designer?

  5. Where do you sell your work? How do you share your work? How do people find you normally?

  6. Do you have certain times of the year you do more retail sales?

  7. How do you measure quality in a product? How have you tested products? What do you use to value quality? (No need to name any vendors just helpful to know what things to look out for.)

  8. How often are you adding a new type of product? Like poster, sticker, card?

  9. How do you decide what art to create into new products? Or do you create the art and then see how it performs and then make it into a product?

  10. What has been your favorite product you have created so far?

  11. Is there anything to look for when deciding what to sell or not sell online? Are you running any ads or will you for Black Friday?

  12. What type of person is your best customer?

  13. Richard, how much time per month do you create art to sell?

  14. What’s next for you?

Connect with Richard

Transcript

Transcript will go here

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