Matt Essam // Knowing What You Offer To Your Ideal Customer

Episode 378 Aired Wednesday, April 28 2021

Are you wearing too many hats in your business?

Are you clear on what you offer and who it is too?

Do you regularly finding yourself taking jobs only because you need the money?

This week I want to introduce you to Matt Essam, a creative business coach and author who teaches creatives like us how to find and attract our dream clients.We will dig into Matt and his book, Create & Prosper this Wednesday, April 28th at 7:30pm BST / 2:30pm ET / 11:30am PT / 8:30am in Hawaii.

Matt has developed a framework that helps creatives from purpose, fulfillment, and method to find and attract the clients you really want to work for. 

I hope you will join us for Episode 378 on Wednesday, April 28.

You can always join us for the live taping experience and be part of the community. Come a little early and introduce yourself in the chat, tell us where you are located in the world and say hey!  

We start at 7:30pm BST / 2:30pm EDT / 11:30am PDT / 8:30am in Hawaii on WEDNESDAYS.

Sign up for the Mindset Reboot Conference (May 24–28). This is a 4-day conference focused on reframing your mindset. If you are someone who struggles with mindset challenges, this is the conference that will help you get actionable steps and dive deep to find what is getting in the way. Let’s take on mindset together.

Sign up at to get on the email list to get the link each week.


  1. Matt, can you give everybody a little background about your start in design and what you focus on? How long have you been in business and what services do you provide? Who do you normally serve (audience)?
  2. Why is helping creatives important to you? Why have you been focusing your business on this?
  3. As you look back on things you had to learn the hard way, are there any tips you regularly share with creatives that made a significant difference in your business’ growth?
  4. Your book, “Create & Prosper” is incredible and you talk about an experiment you did on Linked In with creatives asking them if you can introduce them to someone in your network and who they serve or want to work with. This was a compelling finding. Can you tell people about it?
  5. Why do you think so many creatives miss this part and don’t practice explaining who they want to work with as they pivot and grow?
  6. How have you built your team? What was hard about hiring your first contractor? How was that different from hiring a full time or part time employee? 
  7. Mindset seems to be a huge hurdle for so many entrepreneurs, not just creative entrepreneurs. Why do you think it is the case? Lack of business knowledge, working alone, no trusted advisors?
  8. What role do you see empathy playing in your conversations with people or potential customers?
  9. Often people don’t value the interactions with clients as anything but transactional. Why is starting any business relationship more about building a relationship and less about asking for the sale on the first date?
  10. You talk in the book at two islands and some people already know how to get from A to B but others don’t know and are talking to us and are asking advice from us as the expert. How do we shift conversations so we are seen as the expert rather than order taker? What is required of someone to be that expert? Years of experience does that come into play here?
  11. How do you recharge? What inspires you?
  12. Is there a quote or something that you keep close to help you get through tough times?
  13. What is next?

Follow Matt
Link to download a free copy of my book:

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